EBY is an intimates apparel brand driving profits with purpose. Co-Founded by actress Sofia Vergara and leading social entrepreneur Renata Black, EBY is a direct-to-consumer ecommerce brand disrupting the lucrative $13b intimates market. True to its mission to empower women everywhere, EBY directs 10% of sales to microfinance institutions providing small business loans to impoverished women throughout the world. In 2018 alone, EBY impacted over 1,000 women with microloans and created short documentaries to capture the impact of our loans on women in 3 countries – Colombia, Nicaragua and Haiti.
In just one year’s time, EBY has grown to become a vibrant community of over 20,000 active subscribers with over $2 million in revenue and a $3 million annualized revenue run rate. EBY’s first year was marked with consistent 20% average month over month growth, 2,500 5-star customer reviews, 40% of sales driven organically and retention figures significantly higher than industry averages.
Looking ahead, EBY’s mission is to build off of its early successes to become the preeminent brand of socially-conscious women’s apparel. With superior line of technology-infused products featuring all sizes, best-in-class direct-response marketing and messages of inclusivity, EBY is on its way to do just that. As the Wall Street Journal noted on Nov 17 (Victoria's Secret: Sex Isn't Selling), the opportunity to capture market share in the intimates space is greater today than it has been in decades.
“Since women tend to buy underwear in handfuls 4 to 5 times per year and underwear is a product that needs to be replenished, it is an ideal subscription-based item. It’s also interesting to note that 100 million women in the U.S. are a size 14 or higher, so they cannot shop at major retailers like Victoria’s Secret. Furthermore, more than ever, women prefer products that are a natural extension of their beliefs. We’re confident that we will continue to fulfill our mission of empowering women and we are just getting started,” said EBY CEO Renata Black.
EBY’s impressive group of advisors includes Jesse Horowitz (CEO of Hubble), Duncan Niederauer (Former CEO of the NYSE) and Will Fruend (COO of Harry's). Current investors include VC firm Azure Capital (Sleep Eight & Native Deodorant), Ken Goldman (Former CFO of Yahoo), Ampush (Uber, Dollar Shave Club, Stubhub) and Tien Tzuo (Founder & CEO of Zuora).