Winc: A Modern Winery
Winc is a modern winery, where a direct connection to the consumer drives a portfolio of brands for the next generation of wine drinkers. The company has quickly scaled from start to over $200MM in revenue over the past seven years. Winc will be Constellation Brands for the next generation of consumers.
Winc began operations in 2012 as a result of the founders’ shared belief that wine should be more accessible: simpler to get and easier to enjoy. The team joined forces with a renowned winemaker and sommelier to build a personalized wine club that has quickly grown into Winc—a California-based wine company offering an online membership experience that connects consumers to its brands, and a fast growing wholesale sales channel that is scaling its most successful brands at retailers and restaurants nationwide.
The traditional wine industry hasn’t properly explored how wine fits into the lives of today’s evolving consumer. As a digital-first, vertically integrated wine company, Winc’s unique direct to consumer and wholesale model enables real time product testing, validation, at home education and brand building in a category that struggles to connect with a younger demographic.
The US wine market is larger than that of many of the consumer categories such razors, mattresses and luggage that have been recently disrupted by digitally native brands. Winc has a unique opportunity to create the brands of the future in this 220 billion dollar market. Winc is recognized as an industry leader being awarded Fast Company “25th Most Innovative Company in the World in 2019” and Wine Enthusiast “40 under 40” in 2019. The company’s tech-enabled platform relies on in-house production, direct to consumer logistics, data science, ecommerce, digital marketing and a wholesale team to create high velocity consumer led brands. These unique set of tools in the wine industry created Summer Water, the top domestic rose brand in the premium price point in 2019.
“We believe that the Winc platform creates significant opportunities across beverage alcohol and consumer categories and are pleased to welcome Family Office Networks to the future of wine,” said Co-Founder, COO & President Brian Smith.
“Wine is one of life’s simple pleasures. Winc believes that the experience of getting a great bottle of wine should be as simple as enjoying one. Our team creates and curates amazing brands that make the experience of wine easy and pleasurable—So you can spend more time enjoying the wine in your glass,” said Co-Founder & CEO Geoff McFarlane.